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CBD retailers face an identity crisis as more states legalize marijuana

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Compared with peers who grow and sell high thc marijuana and its extracts, CBD operators are legal and tax less, which has great commercial advantages. But when all thc levels (such as recreational marijuana) are legal, how will they adapt to the entire marijuana industry? This problem is becoming more and more urgent. Facing the future through brand development may be a solution. "You have to find your niche," hamburger is a good example. It is easy to find a thriving McDonald's and Burger King across the street because the two hamburger chains have successfully distinguished themselves. "You have to build your brand loyalty, your brand foundation, and figure out how to add value and coexist with your peers."


Source: mjbizdaily com/