In a major policy shift, Twitter has approved state-legal cannabis companies and other advertisers to advertise THC and CBD products, accessories and services in the U.S. if a set of conditions are met, the social media platform revealed, under the headline "Drugs and Drug Paraphernalia" on its website. The development was first reported by Toronto-based cannabis marketing and advertising site AdCann, which noted that, "effective immediately," Twitter will allow "advertisers to promote branded preferences and informational cannabis-related content" for certain products and services, including AdCann reports that "U.S. cannabis companies, brands and vendors will need to go through a Twitter advertiser approval process to ensure they are legal and educated on the platform. s and educated. Once approved, industry marketers will have access to Twitter's full suite of advertising products, including promoted tweets, promoted product opportunities, location-specific takeovers, interstitial video sponsorships and partner posting capabilities." Cannabis industry executives welcomed the news.
Information source: new.qq.com/omn/author/8713560
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