More product categories and packaging drive growth in cannabis pre-rolled tobacco industry

Pre-rolled cigarettes were once considered part of the cannabis flower product. But in the past few years, they have come to be seen as a distinct product category. "In terms of relative sales growth, comparing the first quarter of 2020 to the third quarter of this year, the pre-rolled category saw the highest growth," said Cooper Ashley, analytics manager at Seattle-based data firm Headset. According to Headset data, cannabis pre-roll tobacco sales and market share increase from $406 million and 7.9 percent in 2018 to $1.5 billion and 12.7 percent market share through 2022. This change is driven by the introduction of a wider variety of pre-rolled products and the amount of money consumers are spending on these products. Just a few years ago, pre-rolled cigarettes were sold almost exclusively in 1-gram single-serve formats. Today there are half-grams, 1.5 grams and countless other varieties, which are also sold in two-packs, five-packs, ten-packs and other quantities, offering consumers a much wider variety of cannabis pre-roll options.

Information source: new.qq.com/omn/author/8713560