Canadian-based global cannabis company Atlas Global Brands has signed an "exclusive international licensing agreement" with hip-hop artist Calvin Broadus Jr. Atlas Global did not disclose the financial terms of the license agreement, which will run for up to five years. The agreement applies to adult-use cannabis products in Canada, as well as medical cannabis products in Germany, Israel and Australia. It gives Atlas Global exclusive rights to Snoop Dogg's name, likeness and other intellectual property "to produce, package, manufacture, distribute, advertise, promote and sell cannabis flower, pre-rolled cigarettes, concentrates, oils and food products and atomizer products in these markets. CEO Bernie Yeung said in a statement, "Consumers love Snoop and our collective goal is to deliver quality products that consistently exceed consumer expectations in all cannabis categories." Atlas Global shares are traded on the Canadian Securities Exchange on ATL.
Information source: new.qq.com/omn/author/8713560