Recently, Vietnamese coffee and tea companies such as "king of coffee" and Fulong have opened branches in the US market. In the context of covid-19's domestic consumption constraints, this is the new way out for Vietnamese brand coffee and tea chain stores.
Over the years, coffee products of the "king of coffee" brand have been sold to many countries, including the United States. The new branch will help to continue to promote Vietnamese coffee brands in the US market.
So far, with the progress of vaccination of new crown vaccine gradually accelerating, the market economy and service industry in the United States are ushering in a strong recovery. This is a good opportunity for Vietnamese coffee to enter this huge and demanding sales market.
Source: Business Office of the Consulate General in Ho Chi Minh City